MKT 2040-3 Managerial Communications (3 + 0)

Prerequisites: ENG 1020, CMS 2010, SPE 1010

The various forms of managerial communication within a business environment are studied. Emphasis is placed on writing, listening, speaking, nonverbal and interpersonal communications with both internal and external audiences of a business. Students will apply the principles learned to both oral and written presentations. This course may not be applied for credit toward the marketing major. (General Studies-Level II, Social Sciences)

MKT 3000-3 Principles of Marketing (3 + 0)

Prerequisite: junior or senior standing

This course is a comprehensive examination of the theory and practice of modern marketing. Of primary interest are the principles, concepts, and methods used to facilitate the exchange of goods and services among manufacturers, resellers, and consumers. Students will be exposed to the basic decision areas of research, consumer behavior, product, price, distribution, and promotion. Some attention is also given to marketing in international environments.

MKT 3010-3 Marketing Research (3 + 0)

Prerequisites: MKT 3000 and CMS 2300 (or equivalent college statistics course) and junior or senior standing

This course will provide the marketing student with a systematic and objective approach to the search for and analysis of information relevant to the identification and solution of marketing problems.

MKT 3100-3 Retail Marketing (3 + 0)

Prerequisites: MKT 3000 and junior or senior standing

This course will familiarize the student with fundamental retailing concepts and practices. Emphasis will be given to a strategic planning approach for developing and managing the retail marketing mix.

MKT 3110-3 Advertising Management (3 + 0)

Prerequisites: MKT 3000 and junior or senior standing

The principles of advertising are covered in this course from a business planning framework. The course surveys the advertising field from the marketing-advertising planning framework. It also discusses the targeting of advertising, types of media, media planning and buying, creative planning, and the basic creative formats for each medium. An evaluation of advertising and the production of efficient ads are discussed.

MKT 3120-3 Promotional Strategy (3 + 0)

Prerequisites: MKT 3110 and junior or senior standing

Following Advertising Management, MKT 3110, this course provides an in-depth understanding and analysis of promotional strategies and tactics necessary in the management of all marketing communications. Students design and execute actual advertising, sales promotion, and publicity plans for a real business.

MKT 3140-3 Direct Marketing Management (3 + 0)

Prerequisites: MKT 3000 and junior or senior standing

This course will examine the concepts, strategies, and applications involved in direct marketing. Topics include the scope of direct marketing, launching direct marketing programs, planning and market segmentation, developing and managing products and services, promotion and multimedia plans, customer service and response, and performance measures.

MKT 3160-3 Sales Management (3 + 0)

Prerequisites: MKT 3000 and junior or senior standing

This course will provide students with a comprehensive study of problems involved in managing a sales force. Areas covered include organizations, motivation, and performance evaluation. Case analysis is emphasized.

MKT 3250-3 Personal Selling (3 + 0)

Prerequisites: MKT 3000 and junior or senior standing

This course examines the environment of personal selling and the process of personal selling. Areas covered include communicating with diverse customers, ethical and legal considerations in personal selling, and the elements of the personal selling process. The course has a case orientation.

MKT 3300-3 Marketing of Services (3 + 0)

Prerequisites: MKT 3000 and junior or senior standing

This course will introduce students to the problems and issues that are unique to marketing a service organization as well as marketing services. Topics include service strategy, listening to customers, complaint management, service guarantees, customer satisfaction, measuring return on quality, managing moment of truth, relationship marketing, and employee empowerment.

MKT 3310-3 Consumer Behavior (3 + 0)

Prerequisites: MKT 3000 and junior or senior standing

This course analyzes the underlying theories and complex variables influencing consumers and their purchase decision-making processes. The marketing strategy implications of consumer behavior concepts are studied.

MKT 3410-3 Marketing Logistics (3 + 0)

Prerequisites: MKT 3000 and junior or senior standing

This course focuses on the task of logistics as a marketing function. It provides the student with a review and understanding of the history, types of transportation, storage arrangements and optimization of the logistics operation. The evolution of marketing channels and their relationship to logistics and the marketing process is also covered in this course.

MKT 3500-3 Sports Marketing (3 + 0)

Prerequisite: junior or senior standing

This course is a study of how the principles of marketing are applied in the sports industry. The course examines the marketing of sports, teams, athletes, etc., as well as the use of sports to market products (e.g., sponsorship and promotional licensing).

MKT 3610-3 Business-to-Business Marketing (3 + 0)

Prerequisites: MKT 3000 and junior or senior standing

In this course, students will investigate the activities involved in marketing goods and services to businesses, institutions, resellers, and government, with primary emphasis on business-to-business marketing.

MKT 3710-3 International Marketing (3 + 0)

Prerequisites: MKT 3000 and junior or senior standing

The primary objective of this course is to introduce students to the issues and complexities involved in the international marketing process. This course will sensitize students to the economic, political, and cultural differences among nations as they affect marketing; introduce students to the framework of organizations, laws, and business practices as they affect marketing; and develop a student's ability to identify and evaluate marketing opportunities in the international marketplace.

MKT 3810-3 Electronic Marketing (3 + 0)

Prerequisites: MKT 3000, CMS 2010 or equivalent, and junior or senior standing

This course is designed to introduce students to the cutting edge technologies that are necessary to perform effectively as marketing professionals. The primary focus of this course is marketing uses of the worldwide network of computers known as the Internet including web site design and maintenance, marketing research, e-mail, and advertising. The course will also provide limited coverage of other electronic technologies including fax-on-demand, CD-ROM, and database marketing.

MKT 4520-3 Seminar in Marketing Management (3 + 0)

Prerequisites: 12 completed credit hours of marketing courses plus senior standing

This is the culminating final course required of all marketing minor students (and a marketing elective for marketing majors). In this final course, the student will develop and apply marketing strategies and policies in solution to problems related to the consumer and the business environment.

MKT 4560-3 Marketing Strategy (3 + 0)

Prerequisites: MKT 3010, MKT 3110, MKT 3310, and senior standing

This culminating course for all marketing majors emphasizes the case approach to the study of marketing problems. Problem areas to be studied include market and profitability analysis, marketing planning, strategy, and control.