Marketing the University
Using a research-based approach, we develop advertising campaigns and marketing strategies for Universtiy-wide initiatives. These support student recruitment and retention, alumni and community awareness, all while building the University’s brand. Vehicles we employ include television and radio commercials, street banners and billboards, as well as print and electronic ads and publications.
Current projects include the We educate Colorado campaign—presently being used in all student recruitment material and other branding vehicles. We educate Colorado ads have appeared on 9NEWS and in The Denver Post, La Voz and other local weeklies, as well as U. S. News & World Report.