Metropolitan State University of Denver

Dr Donald T Chang

Personal Biography Statement

Dr. Chang received his MBA and Ph.D. in marketing from University of Missouri-Columbia, BBA from National Chengchi University, Taiwan. His main teaching interests include international marketing, marketing research, and marketing strategy. He has been a marketing educator since 1980s at a number of universities in the States and in Taiwan, including University of Missouri, University of Wisconsin, National Chengchi University (Taiwan), Tunghai University, Loyola University, and currently a senior professor at the Metropolitan State University of Denver.
Dr. Chang has publications in a number of leading marketing journals, such as International Marketing Review, Journal of the Academy of Marketing Science, Psychology and Marketing, Journal of Services Marketing, Journal of Global Marketing, Supply Chain Management, Journal of Hospitality Marketing & Management, among others, as well as numerous professional presentations at national and international conferences such as American Marketing Association conferences and Academy of Marketing Science conferences. Recently, Dr. Chang has involved with a number of international conferences, chairing conferences and delivering keynote speeches. Currently, he is an associate editor and reviewer for a number of academic research journals. He has also chaired a number of sessions at major marketing conferences.
Dr. Chang is also a Fulbright scholar and has received a grant to assist a graduate business institution in program development & review, as well as to deliver speeches and lectures in India. He serves as a doctoral dissertation examiners for graduate schools in India. Dr. Chang also has working experience with Fortune 100 countries and consulted a number of international firms in the Far East region. Some of his past industry experience included product promotion campaign for the 1996 Atlanta Summer Olympic Games, the development of new breakfast cereal products (e.g., Frosted Cheerios), and many others.

Educational Biography

Ph.D. (1988) in Marketing and MBA (1984), University of Missouri-Columbia
BBA (1979, business administration), National Chengchi University, Taiwan.

Selected Publications

Dr. Chang has numerous journal publications in Journal of Academy of Marketing Science, Psychology and Marketing, International Marketing Review, Journal of Services Marketing, Supply Chain Management, Service Industry Management, Journal of Hospitality Marketing & Management, Journal of Global Marketing, etc., and numerous professional presentations at national and international conferences such as AMA and AMS conferences. Dr. Chang has been a keynote speaker for international marketing conferences on emerging issues in international marketing and international economics. He has co-chaired a number of international conferences.

Teaching Philosophy

Weak and easy professors lead to weak and poor students. Weak and poor administrators lead to weak and easy professors. Eventually, weak and easy professors & weak and poor administrators will drive out competent and more qualified professors and students. This is Gresham's law at work in education.

Gresham's Law: Bad currency drives out good currency in economics.

Conference Participation

• Invited Keynote Speaker, Joint Opening Session of the International Conference on Innovation, Trade and Economics, the International Conference on Psychological Sciences and Behaviors, & the International Conference on Sociality and Economics Development, Hong Kong 2012.
• Invited Keynote Speaker, The International Conference on Economics Business and Marketing Management, Singapore, 2012.
• Conference Program Chair, 2012 International Conference on Innovation, Trade and Economics, Hong Kong.
• Conference co-chair, The International Conference on Education and Management Innovation, Singapore, 2012.
• Conference co-chair, The International Conference on Financial Theory and Engineering, Singapore, 2012.

Professional Affiliations

• Associate Editor, British Journal of Management and Economics, 2011 – present.
• Editorial Review Board, International Journal of Trade, Economics and Finance, 2010-present.
• Reviewer, Supply Chain Management: an International Journal, 2004 – present.
• Reviewer, International Journal of Productivity and Performance Management, 2011-present.
• Reviewer, Place Branding and Public Diplomacy, 2011-present.
• Reviewer, Journal of Hospitality Marketing & Management, 2011-present.

Other

When students are not required to read and study assigned materials in textbooks, they are not required to read and study. If students are not required to read and study, aren't they "buying" the diploma?

Courses Taught

MKT-3000,MKT-3710

Office Hours

Tuesday - [10:45 to 13:15]
Wednesday - [10:45 to 13:15]

Current Semester Schedule