Insert Greeting Line
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Remove the greeting line in the mail merge document
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Click Mailing tab > go to Write & Insert fields group > click Greeting Line

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In the Greeting Line dialog box, do the following:
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Under Greeting line format section, select the desired formatting
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Under Greeting line for invalid recipient names section, select the desired formatting for whom you don’t have a first name (for example, company or organization)
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Under Preview section, preview the formatting
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Click OK

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Notice that Greeting Line has delimiters around it that are inserted not typed

