Chelsey Baker-Hauck is a marketing professional who loves the product she sells—higher education. Given that, she’s found a good fit as senior director of marketing and internal communications at Metro State.
Baker-Hauck joined the staff of Marketing and Communications on Monday, June 4, following 12 years in marketing communications at the University of Denver.
She will work with staff members throughout the College to develop and oversee the Metro State message that supports branding, fundraising and enrollment goals. She will administer project management, marketing, creative services, internal communications, Web communications and social media “to effectively position Metro State to its wide range of internal and external stakeholders,” the job description says.
Baker-Hauck received a bachelor’s degree in journalism from DU and a master’s in journalism from the University of Colorado at Boulder. She was assistant managing editor, managing editor, publications director and editorial director at DU.
Marketing in the 21st century requires knowledge of not only print publications but social media best practices, search engine optimization, search engine marketing, branding and market-research techniques and practices.
Baker-Hauck is familiar with all of that.
“I’m most engaged in a place where traditional print communications and digital media intersect…and making sure that we’re, if not using, at least understanding and looking at emerging technology and how that might help us better tell our brand story,” she says.
Baker-Hauck said she was attracted to Metro State’s spirit of innovation, reflected in the name change, the master’s programs, the new buildings and more.
“It felt like a place on the move, and for somebody who works in marketing and communications, that momentum is really exciting. I wanted to be a part of that.”
And the prospect of continuing to work in higher education fulfilled a personal as well as a professional goal.
“I’m passionate about higher education and the opportunities it provides to students,” she says. “I couldn’t fathom going to work in marketing and selling a product that isn’t transformative of people’s lives.”
“I feel like I’m doing something that matters, and our entire team here in Marketing and Communications at Metro State is doing work that matters. That’s exciting.”
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