 |
| Sarah Howie, second from right, dishes up Killian's Roast Chicken with White Bean Ragout with the help of fellow students Virginia Atkinson and Toby Head. Photos by Chris Lawson |
What do you get when you combine barley, hops and Metro State’s Hospitality, Tourism and Events department?
The answer is a real-world experience that has students testing out
recipes that include beer, like Killian’s Irish Red or Blue Moon, as a
core ingredient. About seven years ago, Associate Professor Michael
Wray was approached by Coors about creating a range of simple, easy to
prepare recipes that incorporated the company’s many products. With the
help of Metro State HTE students and his colleagues, Wray has produced
more than 60 recipes. Some of the dishes include: Killian’s Jalapeno
Corn Muffins, Blue Moon Shrimp Fritters with Blue Moon Tropical Fruit
Salsa and Killian’s Red Hot Wings.
“After all the interest from the different brands, it really turns
out that Killian’s and Blue Moon are the most popular to cook with,”
says Wray. “That’s where we’ve been focusing most of our effort.”
After Wray has carefully crafted the culinary concoction in words,
the students take over to test and, in some cases, adjust and improve
upon his original recipe.
 |
| Associate Professor Michael Wray, center, discusses the first course with the judging panel. |
Last
Thursday, seven students in Assistant Professor Shelly Owens’ Food
Production I class prepared the latest round of recipes for a panel of
judges composed, in part, of representatives from Molson/Coors and the
company’s marketing firm, Integer Group. The students prepared a
four-course meal made up of 12 different items that included
appetizers, main entrées and even desserts made with beer as an
ingredient.
Wray says the idea is to take five to 10 different ingredients plus
the core product, in this case Killian’s Irish Red or Blue Moon, and
create an easy-to-follow recipe that mirrors or compliments the flavor
of the beer used.
“If the recipe is not 100 percent clear, it leaves gaps,” says Sarah
Howie, a junior majoring in human nutrition-dietetics. “More than
anything, this [exercise] teaches how to fill the gaps by using common
sense and skills we’ve developed in the kitchen.”
Howie says one of her goals is to encourage people to eat healthier
by teaching them how to prepare meals at home. She adds that, because
of this project, she understands better how to write recipes that are
easy for the average consumer to follow and prepare.
 |
| Detail of Blue Moon Baked Brie |
“That’s
the beauty of it,” says Wray. “They’re culinarians. Not only are they
testing [the recipes], but they’re using their own skills that they
developed in class to fix them.”
Once Wray and the students feel like they have a winning dish, they
turn over the recipe to representatives from Integer Group who then
create and launch a marketing campaign for supermarkets around the
country. Wray says he is often asked to present the recipes at meetings
around the country, and adds that he has taken students to share their
insights as well.
“Everyday students in the classroom try to simulate a working
environment with real problems,” says Wray. “[This initiative] is real.
This is a real corporation coming to the college experts and the
students for their opinion and their expertise. A whole national
marketing campaign is going to be built around their work. It’s real.
There’s no playing with this.”