Home > Insight
Aqua
Teen Hunger Farce
By Matthew Quane
mquane@mscd.edu
Disclaimer to the ignorant: This editorial is not a bomb. Please
do not mistake it for one.
The city of Boston was a mess for a
day last week due to the guerilla marketing placement of “Mooninites,” prankish
characters from Cartoon Network’s Aqua Teen Hunger Force,
in random visible places throughout the city.
The ads, LED boards
that resemble Lite-Brite toys, were placed not only in Boston,
but nine other major American cities. Unfortunately,
Denver was not in the mix. Otherwise, I would have spent my weekend
hunting them down in order to claim them as my own, and would
have never got around to writing this column.
Ignignokt and Err,
the Mooninites, are silhouetted on the now-infamous ads, flipping
the bird indiscriminately at passers-by.
In a similar incident
back in April 2006, a group of five teenage girls placed 17 handcrafted “question
mark blocks” from
the video game Super Mario Bros. around their hometown of Ravenna,
Ohio. The bomb squad was called in to “disarm” the
packages, and charges were pressed against the girls.
When terrorists
strike the United States again, I guarantee they will not use
bombs hidden in shiny gold packages or decorated
with bright flashing lights. They may be suicidal, but they are
not stupid.
The state of unwavering hypervigilance that U.S. citizens
have taken up has destroyed what was once a great American sense
of
humor.
Turner Broadcasting System, the company that ultimately
owns Aqua Teen Hunger Force, and its marketing company have agreed
to pay $2 million in reimbursement to the city, because the ignorant
(and poorly versed in pop culture) officials of Boston closed
down a highway, bridges, subway stations and parts of the Charles
River due to the implied “threat.”
I can only assume
the government and I have very differing views as to how our
country should respond to terrorism.
Politics have forced leaders
into erring on the side of caution. While the populace is afraid
of the terrorists, the leaders are
afraid of being caught reading a children’s book when the
next big terror attack goes down.
The solution? Simple. Overreact
to every possible threat and ensure the possibility of re-election.
By instilling a state of fear and irrational, oversensitive reactions,
the “real terrorists” (read: the misinformative and
fear-mongering heads of state) have succeeded yet again. I can
only hope that someone other than myself has realized that the
frightened state of our union means that the terrorists have
already won.
The exploding terrorists may be scary, but the information
terrorists frighten me even more.
I prefer the bold approach.
Forget the terrorists. Stop being scared. Ignore the reminders
all over the light rail and airport
that remind you to keep an extra eye on suspicious people. Every
time we tighten up our security and unfairly suspect people,
we die a little inside.
Remember, there is no such thing as terror
insurance. To quote Ignignokt, “Our liability coverage
is zero. Our balls, however, are enormous.” |