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Metro unleashes new brand
By David Cardenas
dcarden5@mscd.edu

Photo by Tyler Walton • twalton2@mscd.edu Faculty, students and administration gather for the kickoff of Metro’s new brand on Feb. 20 at St. Cajetan’s. Metro introduced a new school logo and a new message about the college’s educational mission.

Members of Metro’s faculty and staff joined Metro President Stephen Jordan Tuesday at St. Cajetan’s Center to unveil the new Metro brand.

The new brand will include a modification of the Metro logo and will establish an official identity standard for all school publications, Jordan said.

“We’re here to follow Dr. Jordan’s vision to reach pre-eminence,” spokeswoman Cathy Lucas said.

Having an official brand that the entire faculty, students and staff can follow and stand by will help Metro in becoming one of the best four-year colleges in an urban environment, Lucas said.

The new identity standard is clearly important to Jordan, as he announced that the president’s office will pay for the first reorder of all business cards for faculty. This will cost up to $40,000, but Jordan described it as “an investment that is worth every single penny.”

Stacey Lewis of Stacey Lewis & Associates, the marketing company handling the campaign, led brand-message training for all in attendance to encourage a proactive approach in spreading the word about the Metro brand.

Lewis encouraged everyone to embrace the brand as a springboard to educate and bring awareness to those who don’t know the Metro story. She also explained the new Metro tagline, “Where success begins with you.”

Lewis stressed four key messages describing the importance of the school’s brand: “Having high-quality education, relevant enriching and individualized academic experience; having the most diverse school campus in the state of Colorado at the best value, is the reason why (more) people choose this school than any other institution in the state.”