|
Last Updated: Oct 29th, 2008 - 02:21:47 |
|
mo Kramer looking through Jerry’s peephole is displayed on the “Seinfeld “ bus Oct. 21 outside the Tivoli. The tour is criss-crossing the nation, trying to attract new fans for the sitcom, though the Emmy- winning series stopped filming in 1998. (Photo by Jeremy Papasso•jpapasso@mscd.edu)
|
A promotion, 10,000 miles in the making, stopped Oct. 21 at Auraria, recruiting a new set of fans for a TV sitcom that’s been out of production for 10 years. The show was never cancelled and is still wildly popular in reruns.
The “Seinfeld” bus tour has stopped in 20 cities across the country, providing fans both old and new a chance to relive some of their favorite moments from the show.
“The purpose of this tour is to introduce ‘Seinfeld’ to a new generation of fans,” said David Pasternak, a manager from Sony Pictures Television.
Pasternak has been a staff member throughout the entire bus tour.
“A tour is the best way to connect with the very media-interactive, college-age demographic,” he said. “We hope to get the attention from as many students as possible.”
The bus contained props from the show including several boxes of Junior Mints, a candy central to several story lines, as well as Jerry’s coat and a doll that belonged to Jerry’s mother. The bus had TVs covering its walls, that played memorable moments from the show.
Monk’s Cafe, a common set on the show, was recreated in the bus.
From the booths of the classic restaurant setting, students could play a “Seinfeld” trivia game or the “Seinfeld” version of the DVD board game Scene-It.
|
(Photo by Jeremy Papasso•jpapasso@mscd.edu)
|
Students from Auraria, both fans and those unfamiliar with the show, stopped by the bus to check out the scene.
“I haven’t ever really been a “Seinfeld” fan. I’ve seen a few episodes of the show, but I’ve just never really been able to get into it,” said Chris Allison, a UCD psychology major.
“It was neat to get to see the real props from the show though.”
The tour staff, hired locally from each of the cities the bus stops in, served free nonfat yogurt and took pictures of students sitting on a large cut-out of the “Seinfeld” logo and cast.
A miniature golf game, set up outside the bus, gave students a chance to win prizes, including hats and T-shirts. In addition, visitors to the bus were encouraged to enter a sweepstakes.
Inside the bus, three computers, connected to different websites, allowed students to visit the “Seinfeld” website or put in a friend request to Jerry on MySpace or Facebook.
“I’ve never seen a single episode of ‘Seinfeld’,” Metro student April Zemyan said. “I do now kind of want to see what the show is about.”
The bus attracted more than just students. A few Auraria police officers stopped by to check out the bus, enter the sweepstakes, take pictures and snag some of the free yogurt, hats and T-shirts.
“The bottom line is that we want to encourage students to get involved in community and interact with each other,” Pasternak said.
|
|
|
